Merchandising your Startup
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Whether your site is a content site, an e-commerce portal, a museum site, or something else completely, you’ll likely have fans. Fans come in two types: sneezers and non-sneezers. The word “sneezer” comes from Seth Godin’s Purple Cow. A sneezer is someone who wants to tell others about your site or product. Usually because there is something remarkable to talk about.