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Whether your site is a content site, an e-commerce portal, a museum site, or something else completely, you’ll likely have fans. Fans come in two types: sneezers and non-sneezers. The word “sneezer” comes from Seth Godin’s Purple Cow. A sneezer is someone who wants to tell others about your site or product. Usually because there is something remarkable to talk about.
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When I first moved from a shared host to a dedicated server, and had my sites set up to send email (to customers), I immediately received rejections from Yahoo, Hotmail, AOL, and many other email servers (this was before there was Gmail). The rejections all shared the same reason. The IP block my server was in was blacklisted. That means that the IP address of my server was within a list of neighboring IP addresses that was blacklisted. It seems people grabbed dedicated servers and used them as spamming machines.
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You may not be aware that placing your email address on your “contact us” page is a sure-fire way to get yourself truckloads of spam. As we speak, there are bots traversing the web, looking for email addresses that have been published publicly on web pages. These email addresses (and items that resemble email addresses) are stored and sold to spammers.
