There Will Be Blood… from your Server
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If your reaction to my last post was “screw you” or words to that effect, and you plan on running a site that will attract large amounts of traffic without a business model, you will 
suffer as Twitter has suffered. But in your case, users will probably never see your cutesy version of the fail whale. Your server will be so busy, backlogged, and exhausted of threads that it will not even be able to serve it. When you get to that point and want to expand to more boxes, it will be constant game of catch-up. Now if you have a good set of servers in the beginning and can see as things get rapidly worse, you’ll be in good shape to get some funding when you boast of your staggering traffic. Some companies aren’t so lucky. In the age of Twitter and Facebook where you’re one famous person’s update away from getting pounded, having the niche as your audience will save you.