The Niche is Your Friend
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When someone imagines a business idea that launches a startup, many times it’s a “big play” – which means it’s a large idea that will need many people to build, and will likely serve a huge market. Such ideas cost a lot of money. And you’ll either need a lot of up-front invested capital or revenue on the first day to help fund it. And you’ll need to have a certain amount of capacity built-in so that your site isn’t always down.
This is a common problem. There are so many services that are trying to reach a percentage of the market, and the market is usually everyone in the world with a computer or a cell phone. That’s a lot of people.
There is another option…