The Benefits of an Umbrella Company
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I briefly mentioned using an umbrella company in 6 Tips to Picking a Great Company/Product Name, but I want to go a little further in explaining.
Photo by Metro Centric / CC BY 2.0
An umbrella company is one company name that you run all of your startups under. You may have 5 startups, all with different product names and domain names. By placing them all under the same main company name, you unify them in a way that has certain benefits.