What the Fax?

2010
July
21
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Boy and Fax In this day and age, faxes are still surprisingly widely used.  Should you have a fax machine to run your business?  Not necessarily.  I’ve got the solution to all your faxing needs and it’s not expensive.

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Public Business Hours for Your Fake Business

2010
July
13
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Closed It’s been a while since I’ve posted under the “stealth” tag.  If you’re unaware, these stealth posts are for businesses made up of just one or two people that try to give the illusion of a thriving office environment, instead of just a living room/office.

Most businesses have 9-5 business hours.  It’s not necessary that you post business hours on your site.  And responding to customers during business hours may be difficult, depending on your day job, service or technology.

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Rasmus Lerdorf joins Earndit as Advisor

2010
July
12
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Rasmus Lerdorf On June 30th, Rasmus Lerdorf, the creator of the PHP programming language, joined Earndit as advisor.

You may remember my interview with Earndit back on April 7th.  The free service tracks members’ exercise (jogs, runs, walking) and offers rewards in the form of discounts on great products.

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Professional Design at a Bargain

2010
July
9
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Don’t use photos of people pointing at computers Don’t use photos of people pointing at computers

You’ve come up with a brilliant startup idea, and perhaps have even completed the site, but at this point it’s just working wireframes.  It’s ugly.  It’s time to employ your design skills to make it appeal to people.  But if you’re like me, your design skills are not up to the task?  So what do you do?  Hire a design firm at thousands of dollars?  That could work but it kind of goes against the cheapskate theme I have going here.  What you need are some attractive, ready-made site designs!

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Don’t Let Your Startup Get You Sued

2010
July
7
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Come to Order! As I mentioned a few months back in I’m a Startup Rancher, I tend to create startups, let them run for a while, and see if they have any traction.  Some flop due to difficulties in the business model, or in the marketing, or just because I didn’t solve a problem that many people had.  So the failed startups get taken offline and are heaped onto the compost pile.  But once you have paying customers, turning off a service that people depend on can have big consequences.

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Email Marketing and Newsletters, Part II

2010
July
1
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My last post covered getting your email campaigns out on your own.  Today will cover all-in-one email services.  These services will handle subscribes/unsubscribes, email composition, CAN-SPAM compliance, will keep your email looking consistent across many email clients, send email for you, and keep analytics on opens, bounces, and clicks.

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Email Marketing and Newsletters, Part I

2010
June
28
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Whether you have a good-sized customer base and email list or you’ve got a nice blog following going, at some point you’re going to want to blast out an email campaign to everyone.  It’s not as easy as writing out a nicely formatted email in Outlook and sending out a big BCC to everyone. Don’t do that.  Seriously, don’t.

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My Journey from BlackBerry to Android

2010
June
4
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Droid Incredible is freaky good Not too long ago, I wrote a lengthy post called “I’m Your BlackBerry” where I explained how great my BlackBerry is for getting business done.  I was at that point shopping for a new BlackBerry to replace my aging one.

Then a little over a week ago a buddy of mine was showing me his new Droid Incredible. It was mighty impressive.  It was fast, beautiful, had a polished user interface, and did everything my phone did (camera, wi-fi, web browsing, multiple email accounts, etc) but better.

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Payment Models

2010
June
3
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When you set out to build your startup, coming up with a business model is one of the qualifiers, and hand-in-hand with that decision is what payment model to use. If making money solely using ads is your revenue model, you may skip this article. Today I’ll touch on how customers will pay you.

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Startup Spotlight: Interview with Medizzle

2010
May
27
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Medizzle Logo

Today we introduce Medizzle, a medically-focused social network that connects doctors and patients, and matches up users using a whiz-bang algorithm so that they can find each other more easily and share experiences and questions about their medical conditions.  I interview Dr. C. Layne Fontenot, the CEO of Collaborative Health Solutions, and Wade Sikkink, Chief Marketing Officer.

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